31 LE ROUGE – REFILL Matte lipstick 13 – Rouge jersey refill | CHANEL 13 – ROUGE JERSEY Refill

PRODUCT

A gleaming refill compatible with 31 LE ROUGE, a matte lipstick housed in a faceted square glass case inspired by the mirrors that line the legendary Art Deco staircase in Gabrielle Chanel’s Paris apartment at 31 rue Cambon. 31 LE ROUGE unlocks a fusion of sophistication, technical mastery and design fluidity with an intimate, aesthetic experience.

The 12 shades combine luminosity with a matte effect. In a similar play of contrasts, the surface is embossed with an elegant woven pattern and a sleek CHANEL logo. Each hue is a vibrant reflection of Mademoiselle’s memories, the expertise demonstrated by the ateliers and the creativity and vitality integral to the iconic address. These colours were created to reveal, to embellish, to state the obvious; they were made for singularity rather than subtlety.

COMPOSITION

The longwearing formula is enriched with Gardenia Oil—a CHANEL-exclusive ingredient*—from Gaujacq, France, and maracuja oil, both of which provide skincare benefits for better-looking lips day after day. Finely micronized pigments and sheer pearlescent particles deliver intense, purely radiant colour. The comfortable texture glides on easily and wears like a second skin.

After 4 weeks of use, lips are better hydrated, 16%** smoother, 18%** more plump and 43%** more luminous.

HOW TO APPLY

Remove the current shade container and insert the refill into the base of the 31 LE ROUGE case. Refills can be removed and fully resealed, allowing you to seamlessly switch between hues as often as you’d like. They cannot be used without a case and are compatible exclusively with 31 LE ROUGE.

To apply, start at the center of lips, drawing an “X” shape from the top lip toward the bottom lip. Then, extend out toward the corners.

*Patented in the United States and patent pending in Europe, South Korea, China and Japan
**Clinical evaluation of 31 women on bare lips after 4 weeks of use